World Water Day is held on 22 March every year to celebrate fresh water, reaffirm its importance, and help develop the sustainable management of water resources across the world. As a beverage company we're clearly heavily involved in water and hydration, and our charity efforts extend into helping provide drinking water to Tanzania through the PeopleHelpPeople – One World initiative as well as helping charity fundraisers with free water closer to home in the UK. Access to clean and safe drinking water is correctly seen as an important human right, and the day aims to increase awareness of the difficulties huge numbers face in accessing this vital resource. Millions of people across the globe are forced to drink dirty water daily in order to survive, causing disease, ill-health and suffering. The day has been celebrated since 1993, following a United Nations Conference on Environment and Development recommendation the previous year. The theme for 2013's event is the “International Year of Water Cooperation”. You can follow World Water Day initiative on Twitter with #waterday, or see pictures and donate at waterday.org.
